whole marketing technology stack. This role will sit in the marketing technology team, and will offer support across digital marketing teams. Teams include media buyers, affiliates, content and direct marketing.
This role will enable marketing teams to make data driven decisions through holistic tracking between all marketing technologies.
The marketing technologist will manage projects with vendors and internal development teams. Understanding technical requirements of all projects in order to delegate tasks to external resources efficiently is key.
Position Title
Marketing Technologist
Key Objective of Role
The marketing technologist will be responsible for assessing digital marketing tools, onboarding new technologies and supporting the existing marketing stack.
Key Responsibilities
Your primary responsibilities, but not limited to:
- End to end tracking of marketing platforms (GTM, GA, Amplitude, Appslfyer, Adwords, Facebook, Segment)
- Operate marketing technology products as an administrator
- Research and recommend new marketing technology products
- Train and support marketing staff on using marketing technology products
- Integrate marketing technology products with each other
- Monitor data quality with marketing technology products
- Budget management of all marketing technology products
- Responsible for project management and documentation for both external vendors and internal development teams
Requirements
- Minimum 5 years experience within a similar role of Marketing Technologist
- Fluent in English
- Technical experience working with digital marketing platforms (GTM, GA, Amplitude, Appslfyer, Adwords, Facebook)
- Basic programming knowledge with Javascript, SQL, HTML and CSS
- Experience with project management
- Experience with media buying is a huge plus